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Isidingo star, Tshepo Maseko has launched a new clothing label on Saturday 30 May 2009. Maseko who plays the role of “Parsons Matabane” in Isidingo is entering the fashion industry with the launch of Phologolo Active Wear ‘PAW’ range.
The launch of the label is set to unearth the star’s creativity in the fashion industry.
Maseko has inspired both young and old people throughought the country in his Isidingo character and radio show on Motsweding fm.
The launch took place at Campus Square Parking Lot on Saturday May 30 2009 from 11am till 4:30pm with performances by local artists. Phologolo is an active wear/sporting label mainly for dynamic and active at heart. As a proudly South African clothing line, Phologolo aims to cater for all fashion conscious South Africans. “South African trends in the fashion industry cater only for the bling conscious market whereas young and hip labels focus more, if not only, on T-shirts. We do all active and sporting range for both male and female. We have also noticed the hunger for self expression, individualism, identity and ownership among the youth,” elaborated Maseko.
With the scourge of HIV/Aids which is ravaging communities, political changes and racial integration, the range seeks to showcase a sense of belonging, a revolutionary movement that encompasses healthy lifestyle, culture, ambition and total body fitness.
Phologolo, Setswana for animal, is inspired by the instincts of animals who despite all the challenges they remain true to themselves unlike the youth who have became self-destructive, self-abusive and inflict pain to others. “Phologolo is here to change people’s behaviour and make a positive impact in their lives and those around them,” added Maseko.
Maseko said discussions have been finalised with Toxic Candy shop in Campus Square for availability of the product. If you are in Jo'burg please make your to TOXIC CANDY for the clothes. “Outside Joburg in the meantime the label would be available by order while arrangements are being put in place to make it available across the country,” he said.
The launch will be followed by a national roadshow to create an awareness about the label and warn the public about counterfeit brands. “Counterfeit poses a serious threat to the clothing industry and we want to warn the public to be aware of the devastating effects of counterfeits,” he said.
Phologolo is an alternative lifestyle that represents a focused and positively futuristic nation. Phologolo clothing range includes male and female tracksuits, long and short sleeves, hooded tops and colar style tops, basketball range, beenies, caps, vests, lose and body hug t-shirts, ladies sports range, pull-overs and a limited range of jackets.
Maseko said with each sale of every single unit, Tshepo Maseko is committed to donate a percentage to Zanele Mtshali Disability Home in Khutshong (Merafong) and Dorah’s Ark Orphanage Home in Roodepoort (Mogale City).
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